Bollywood actress Bipasha Basu today launched Aircel GSM mobile in Rajasthan completing pan-India footprint for the service provider with lowest rates and packages, including pocket internet.

Basu, who made her first call from the newly-launched phone to Aircel chief operating officer Gurdeep Singh, said Rajasthan has made tremendous development and growth in IT sector, and will welcome this very service.

Singh said Rajasthan was the last destination to come with Aircel, and it will cover 23 districts with an investment of Rs500 crore in first phase, and Rs300 crore more in 2011-12.

Singh said Aircel would be providing innovative pocket internet cards to customers for unlimited browsing for a period of 30 days at Rs98.

He also announced the first 'Pocketapps Store' in association with Infosys this year, with a weekly charge of Rs7 with free download.

Besides, pre-paid, post-paid, inbult vas and data, international calling cards, and business pack for SMEs would be provided with new plans on competitive prices, Singh said.

Talking about her love for the state, Basu said: "Rajasthan's food, dresses and designs are great. We all love Rajasthan. It is full of culture, beauty and I always love to visit the desert state."

On Aircel's 'Save Our Tigers' campaign, she said that it was cruel that tiger population is dwindling due to alleged poaching. The programme needscomplete support of the government and non-government organisations.

"I am sure the new generation must be catching up with the campaign," she said.

When asked whether she comes on Facebook, Basu said social networking is her passion, as it keeps her hooked to her audience.