NEW DELHI: Bollywood hunk Akshay Kumar will no longer be able to say 'It twinkles!' on television while his wife Twinkle Khanna flashes a Micromax Bling phone. 

The Delhi High Court has restrained India's second largest mobile phone brand, Micromax, from selling or advertising one of its largest-selling women-oriented mobile phones 'Bling' as it acceded to a trademark violation filed by Delhi-based mobile phone maker Bling Telecom. 

According to the order, a copy of which is with ET, the court restrained Micromax, including its employees, agents, representatives, or anyone acting on their behalf, from using the trademark 'Bling' or any other name confusingly similar till the next date of hearing, February 8, 2011. 

The court order dated October 19, restrains the company from displaying the Bling ads on TV and print, for which Micromax paid a hefty undisclosed amount to Akshay Kumar and Twinkle Khanna. Costing about . 6500, the Swarovski elements-embedded Bling is one of the largest selling women-oriented phones in the market from Micromax. 

The ad campaign, which has Twinkle Khanna displaying her shiny 'Bling' phone during a high street fashion show, was aimed at changing Micromax's image of a low cost handset company into a branded high fashion phone company. 

Micromax declined comment to ET on the issue. Bling Telecom chairman Rajiv Khanna said the company had filed for the trademark in July 2009 and has since introduced six models under the brand name. "We are the prior users of the trademark 'Bling' in relation to telecom goods," he said.

Barring an odd 'Khakee' where Akshay Kumar and Aishwarya Rai were not conventionally paired opposite each other, the two actors have never shared screen space together. In fact it is surprising that none of the existing film makers ever thought of bringing the two together. This is the reason why it is reason to celebrate with Vipul Shah making it possible with 'Action Replayy'.

Since off screen, Akshay is known for being pretty rooted and grounded while Ash is a classic beauty with a Diva image to boast, was it really convincing for Vipul since he had to handle complete opposites on the sets?

"See that's the entire point", says Vipul who has earlier worked with Akshay in 'Aankhen', 'Waqt', 'Namastey London' and 'Singh Is Kinng', "The words that you have used to describe Ash – classic beauty – are absolutely right. For 'Action Replayy', I indeed wanted someone who boasted of classic beauty."

No wonder, Vipul's reference point was Hema Malini, who has lived on to be a dream girl for decades.

"Since the film is set in the 70s, if I had to think of someone who was a classical beauty in the era gone by, it had to be Hema Malini", reasons Vipul, "She was yesterday's dream girl, Ash is today's. Both have an Indian face and can look Western when required. It is so fantastic that I got what I needed."

Now all one hopes is that audience too get what they want. After all one expects some real conventional romance between Akshay and Ash this time around, especially due to the fact that in 'Khakee', it turned out to be an anti climax after all.

Laughs Vipul, "Don't worry on that aspect. In fact within our team, we have always maintained that Akshay is today's Dharmendra. Now when Ash is being seen opposite him, we all believe that it is back to seeing a Dharam-Hema pairing. Nothing can beat that."

Well, one looks forward to audience sharing a similar sentiment as well once the film hits the screens on 5th November.