MUMBAI: This is Bollywood, Channel [V] style. In a bid to woo viewers, the channel has come up with an idea of making the first "live" Bollywood movie titled Andaz Apna Very Hatke.

The 20-minute film is scripted, directed and produced by the channel.

Bollywood actress Neha Dhupia, along with an international celebrity whose name is yet to be revealed, will be in the lead. It will also cast artists chosen through a nation-wide talent hunt. All this will culminate into a live flick on 2 March and will also be released on the same date, making it the fastest-produced film in Bollywood history.

Talking about the movie, Channel [V] head honcho Amar K Deb said, "[V] has always been a trendsetter in creating compelling content in an otherwise cluttered and monotonous environment. Audiences with this live flick will experience the magic of Hindi cinema in a way that they never have before."

Channel [V] VP and creative director Sheetal Sudhir said, "We wanted to make something different. There are so many reality shows, but nothing is different, so we thought lets do Bollywood in [V] style."