Presented by Eros International, the one and only King Khan, Shah Rukh, will bring the electrifying glamour, glory and stardust of Bollywood to London's West End, as the entire square will become a bedazzling Bollywood spectacle, to celebrate the long-awaited release of 2007's biggest blockbuster – 'Om Shanti Om'.

The full glory of Bollywood cinema will descend upon London's Leicester Square, as King Khan, joins a host of the industry's most magnanimous, including demure debutante, Deepika Padukone, Arjun Rampal, Shreyas Talpade and Karan Johar, who will partake in a Q&A session at the Media Conference, before gracing the evening's Red Carpet World Premiere.

Kishore Lulla, Chairman and CEO of Eros International comments, "Eros has always enjoyed a fantastic relationship with Shah Rukh Khan, and we are looking forward to the release of 'Om Shanti Om' during the festive season of Diwali. It is one of the most awaited films of the year and we are excited to be leveraging Eros' global distribution in promoting the film."

'Om Shanti Om' is releasing in cinemas worldwide on November 9.