Bollywood artillery up for sale


Mokshada Batra/Vikram Thapa

Thursday, November 8, 2007: (Mumbai):

The new artillery of new age movies: Filmy merchandise.

Just as a film enters public imagination so do the clothes that make the film, like the two big Diwali releases.

Om Shanti Om has launched a range of retro fit clothes with mega retailer Shoppers Stop Limited which is a Rs 4 crore deal.

''Om Shanti Om is unique to us because we wanted to bring Bollywood film fashion aspirations to the consumers. And the only way we could have done this is to tie up with an organisation that also believes in quality. And here we found in Farah Khan and Vikram Phadnis a great combination. And when we looked at the line, this also gave us an opportunity of putting a whole range together. Otherwise generally in film merchandising, you can get one shirt or a T-shirt etc. Here you have a whole range of 170 items," said B S Nagesh, Customer Care Associate, MD, Shoppers Stop Limited.

This apart Om Shanti Om has joint ventures with Maybelline, Nokia and Sia Jewellery worth another Rs five crore.

Not to be outdone, Saawariya has lent its clothes and accessories to Pantaloon, which is worth Rs 15 crore.

''We did Krrish with Pantaloon before. Then did Hanuman but they were both character based. Kids toys sold a lot, the mask, the gadda of Hanuman. The difference and challenge here is that it's a love story, boy and girl, so categories wise it's gonna be lots of apparels, clothing, a lot of bed linen, accessories, emphasis on women cosmetics,'' said Navin Shah, CEO, P9 Integrated.

Over and above this, the advertising that Saawariya has managed from tie-ups with Citibank, Reliance Insurance, Xylitol, Airtel and Sony is Rs 10 crore in airtime.

In the words of an actor this is commerce as important as creativity.

''We are confident because huge entities, three of them, Sony Pics, Sanjay Leela Bansali and Future Group, are behind us,'' said Sonam Kapoor, lead actress, Saawariya.

Analysts say the Om Shanti Om and Saawariya goods are just the mega build up of promotion through merchandise that has been around for a few years now.

It was back in 1989 when this Salman Khan cap and jacket became a rage among teenagers. Five years later in 1994, the costumes of Hum Aapke Hain Kaun went under the hammer for fans. And Madhuri's Didi Tera Dewar Deewana saree fetched a whopping Rs 10 lakh.

That was the beginning, over the next years films like Waqt, Hum Saath Saath Hain and Hulchul tied up with top retail designers and released promo clothes lines.

''Priyanka Chopra's outfits in Waqt sold for upto Rs 7,000 each. And for Hulchul, Kareena's outfits of Rs 5,000 each sold more than 2,500 pieces in 60 days," said Sanjay Bindra, Director, BIBA Apparels Limited.

The clothes do well in India but even better in the NRI market, which is tapped through online auctions.

''It adds to their bottom line. These are costly clothes, so they can recover the money apart from the movie and the distribution," said Rajesh Seth, bollywoodauctions.com.

''Bollywood merchandising is becoming important. It has always been important in Hollywood. It is not soft toys that will sell, but garments," said Harish Tibrewal, Owner, homeindia.com.

Soon, Bollywood was to realise that there was big money to be made even in games.

So, Krrish obviously targeting the child market went overboard with T-Shirts, masks, bags, stationary and a whole range of video games. The new Don was smarter, he came in with swish mobile games.

"It's all part and parcel of promoting a film. Merchandise, games, cartoon strips, you have to do all this when a film is being released. And it will continue to be like this," said Shah Rukh Khan, actor.

''It will emerge as the biggest source of revenue as it is in Hollywood right now. We started learning how to merchandise," said Vipul Shah, Director, Waqt.

Sonam Kapoor to Star Opposite Abhishek Bacchan

sonam-kapoor.jpg

She's just a new comer and in her second movie she is getting a chance to work with Abhishek Bacchan. I'm talking about Sonam Kapoor. Her movie Saawariya is not yet released and she has signed a movie opposite Abhishek Bacchan. She will be doing Delhi 6 opposite Jr. Bacchan. The movie is directed by Rakeysh Om Prakash Mehra. Sonam is really lucky to get a Rakeysh Mehra Movie in her second film. We still do not know much about the movie as it has not been revealed. Lets wait and watch for the promos to be out.

Bollywood prepares for Diwali

/photo.cms?msid=2522117
Govinda
The festival of lights sure brings in lot of hope and success to our actors.


Govinda, actor and MP:

I won't be in the country this Diwali. I'm shooting for Ganesh Acharya's Money Hai to Honey Hai in Mauritius and will be back in Mumbai only later this month. But my family will come over for the festival. We'll do the Laxmi Puja here but I'm not sure if I'll burst crackers. I don't want to contribute to sound and air pollution this Diwali.

Simone Singh, actor:

It's going to be a very non-traditional Diwali this time. My husband and I are off to our holiday resort in Goa. So there won't be any pujas and certainly no crackers. I'm not a cracker person. I don't play cards either. The only thing I'm going to do is decorate my house in Goa with diyas. But we're certainly going to gorge on Goan food this Diwali.

Nafisa Ali, social activist an actor:

This Diwali is going to be like any other Diwali. My children and the staff of the house will come for the Laxmi Puja. I'm going to decorate my house with candles and diyas that I buy from the Blind Society. In the evenings I always visit Dr Karan Singh's son's house for a small get-together. But I don't bother much with the clothes I wear on Diwali. And since we're out in the evening, we don't cook at home. I do attend a few pre-Diwali card parties, but I don't play cards. I always request the winners in the card parties to donate hundred rupees for charity, but they just shoo me away.
Shaan, singer: I'm not into rituals, so there won't be any pujas at my place. But we burst crackers; in fact, we've already started. For the kids I buy safe crackers like charkis and phuljhari. I'll probably dress the kids up in ethnic clothes and take them to a children's party. We get invited to card parties, but I don't play.

Bobby Darling, actor:

I've bought a house recently and I'm going to decorate it with fancy lights. I'll do the puja in the evening and visit my friends thereafter. I'm going to wear a nice backless choli and a ghagra designed by my brother for the Diwali parties. Koena (Mitra) and Tanushree Dutta have invited me to their homes for Diwali. After that I'll be attending Sanjay Gupta's party before leaving for a party hosted by an industrialist. I hope this Diwali I get to meet the man of my dreams!

Teenage fan clings on to actor's car for 40 km!

A 19-year-old boy clung on to the rear of popular Bengali actor Subhashis Chattopadhyay's car and travelled for more than 40 km just to express his immense desire to become an actor!

The incident occurred late Sunday night under Taldanga police station area in West Bengal's Bankura district when Swarup Barik of Khichka village clung on to the exhaust pipe of the actor's car, local reports said.

Though Barik sustained burn injuries on the way, he never gave up with the hope of realising his dream of becoming an actor.

'I was surprised to find the youth had not fallen off the car,' said Subhashis, known for his slapstick comedy.

It was actress Locket Chatterjee who spotted the youth clinging on to the car and thought he must be a dacoit or a Maoist. She was travelling in another car.

Both actors were returning after performing at a yatra (a folk theatre) in Bankura.

'I suddenly saw a figure clinging on to Subhashis's car and thought he was trying to attack us. I tried to contact Subhashis but his mobile phone was switched off. I then asked my driver to overtake his car and asked for police help. I was scared,' Locket said.

When Subhashis's car stopped, the youth scampered out, claiming innocence.

'My ultimate dream is to become an actor. My favourite actor is Subhashisda. When he came to my village to perform in a yatra, I thought I would be able to express my deep desire to join films, but could not meet him. So I chose to travel this way,' Swarup said.

'The boy had done it out of sheer excitement. We have made him write a note, saying he would never take such a risk in future,' said Jitendra Nath Mukhopadhyay, inspector-in-charge of Bankura Sadar police station.

Who is better from each other? Farah Khan or Sanjay Leela Bhansali

Farah's father Kamran Khan's chances of making it big as a filmmaker, and the family fell on trying times. SLB's father Navin, too, met with a similar fate in the tricky world of showbiz and took to alcohol, resulting in traumatic childhood memories for the Black director.

Bhansali and Farah went on to assist filmmakers Vidhu Vinod Chopra and Mansoor Khan on Parinda and Jo Jeeta Wohi Sikander respectively. Interestingly, Farah's career took an unintentional turn as a choreographer on the sets of JJWS, whereas Bhansali was appointed as the director of a song on Chopra's bleak story about two brothers and the mafia.

Sanjay Leela Bhansali entered the Bollywood landscape silently, with not-so-successful Khamoshi, but he really hit the marquee with Hum Dil De Chuke Sanam, which went on to become one of the most successful films in the year and put Bhansali at front of successful directors. Bhansali continued his success march with really-mega-budget Devdas, churning out enough money to justify the big budget, even resulting in the selection for India's official entry to best foreign-language film at Academy awards, only to be ousted too early just like most of Indian films. Strengthening Bhansali as one of looked upon figure of Bollywood, but surprising was yet to come. In 2005, Bhansali came up with "breakthrough cinema", "critically-acclaimed", "beautifully crafted" et al BLACK.
Coming to Saawariya, Saawariya is adaptation of Fryodor Dostoevsky's short story White Nights. Russian authors are known for their dark, depressing love stories about unrequited love, with most of the stories ending in agony, nervousness and depression. As a screenplay, the story is best.

On the other hand,Farah  won accolades for her dance directing skills with songs like Dhol bajne laga (Virasat), Chaiyyan Chaiyyan (Dil Se..) and Idhar chala (Koi… Mil Gaya). Her work in Mira Nair's Monsoon Wedding and Vanity Fair and the Broadway musical, Bombay Dreams, gave her international exposure. The latter also earned her a nomination, along with Anthony Van Laast, at the prestigious Tony Awards in 2004.

Her dream of making films became a reality when buddy SRK decided to produce and star in her debut, Main Hoon Na. Not only did Farah successfully introduce the audience to a 'spoof', but she also went on to become the first ever lady director to be nominated for a Filmfare award in the Best Director category.

Om Shanti Om is Farah's second film as opposed to Saawariya , which is Bhansali's fifth film. Although both directors launch newcomers, model turned actress Deepika Padukone (OSO).Bhansali introduce to Rishi and Neetu Kapoor's son Ranbir and Anil Kapoor's daughter Sonam, who debut in Saawariya,

So, Let's see who will be the king of audience heart.

Raveena Tandon gears up for a comeback

Raveena Tandon, who took a sabbatical after marriage and motherhood, is planning to face the camera again, tempted by some of the offers coming her way.

"One of them is a movie where I've the central role. So far, post-marriage the offers have been rather okay types. But this one is a woman-oriented film. See, if I do a film now it can't be the usual pony-tailed Jill-in-a-drill kind of thing. I'd be happy to do this one film, as long as they don't clash with my daughter's routine," Raveena told IANS.

The other offer, which "Mast" girl Raveena is tight-lipped about, is for a non-fiction programme on a news channel.

"Doing TV is even easier for me because I can synchronise my clock according to Rasha's schedules. In any case, she's the least problematic child. Not at all cranky like her mother," said Raveena, who has two kids.

The National Award winning actress would be the latest in a long queue of married actresses who have returned after motherhood.

The successful ones were Rakhee, who returned with "Kabhi Kabhie" and "Tapasya", Sharmila Tagore, who did her most successful films like "Aradhana", "Amar Prem" and "Mausam" after marriage, Dimple Kapadia had a fabulous innings post marriage and motherhood with "Sagar", "Rudaali" and "Lekin" and Hema Malini, who continues to be a queen way past marriage and grownup daughters.

Bollywood pins hope on year-end releases

 
 
 
The year 2006 was a golden one for Bollywood with hits after hits making producers elated. In contrast, 2007 has not yet given us much to smile about, especially when compared to last year, say trade experts. However, the crucial period is coming with the year-end releases starting in November.

Crores at stake
The first big clash will take place on November 9 with Shah Rukh Khan's Om Shanti Om releasing on the same day as Sanjay Leela Bhansali's Saawariya. Then UTV's Dhan Dhana Dhan Goal faces competition from Sanjay Gupta's Dus Kahaniyaan.

Following these movies is the Madhuri Dixit-starrer Aaja Nachle, which is keenly awaited because the actor is making a comeback with this film. In December, Anees Bazmee's Welcome, Aamir Khan's Taare Zameen Par , Sudhir Mishra's Khoya Khoya Chaand and Gupta's Woodstock Villa are set to hit the theatres.

The right combination of films makes the coming months all the more interesting.  Viewers will have a period film in Khoya Khoya Chand, a complete masala package in Om Shanti Om and a children's film in Taare Zameen Par, which is also Aamir's debut venture as a director.

"I would put it (the money that is at stake) at roughly Rs 200 crore," says trade expert Taran Adarsh. What makes the situation more interesting is the number of big stars whose films are up for release — starting from Shah Rukh Khan to Aamir Khan and Madhuri Dixit. One also cannot forget Akshay Kumar, who has had three hits in a row with Namastey London, Heyy Babyy and Bhool Bhulaiyaa.

"Diwali has never been so big. With Om Shanti Om being sold at Rs 75 crore and Saawariya costing around Rs 45 crore, it's going to be quite interesting. The industry might as well get three new stars in Ranbir Kapoor, Sonam Kapoor and Deepika Padukone," says trade expert Komal Nahta.

The right combination of films makes the coming months all the more interesting.  Viewers will have a period film in Khoya Khoya Chand, a complete masala package in Om Shanti Om and a children's film in Taare Zameen Par, which is also Aamir's debut venture as a director.

What went wrong?
Adarsh attributes the lack of big hits so far this year to "bad scripts and bad films". We have had successes such as Guru
(Rs 41,65,00,000), Heyy Babyy (Rs 51,60,00,000), Bhool Bhulaiyaa (Rs 41,27,00,000) and Chak De! India (Rs 63,64,00,000) along with Namastey London, Partner, Shootout At Lokhandwala, Aap Kaa Surroor and average films such as Life In A Metro, Dhamaal and Bheja Fry. However, that super-duper blockbuster hasn't quite arrived except for Chak De!.

Jab We Met is doing well, but certainly cannot be called a blockbuster. By this time last year, there were blockbusters in Krrish, Lage Raho Munnabhai, Rang De Basanti and super-hits in Fanaa and Phir Hera Pheri to mention a few.

Duds such as Salaam-e-Ishq, Eklavya¸ Nishabd, Tara Rum Pum, Jhoom Barabar Jhoom and Ram Gopal Varma Ki Aag have not quite made producers and analysts happy. With Laaga Chunari Mein Daag also not really faring well at the box office, the concerns seem justified.

"In the absence of good films, the audience is left to choose from ordinary fare," says filmmaker Sudhir Mishra who has his Khoya Khoya Chand, which is reportedly based on the love story between Guru Dutt and Waheeda Rahman, coming up later this year. "The year 2007 is not even close to what 2006 was. We cannot say it has been a very good year so far with many expected hits biting the dust," says Nahta.

A lot depends on how the coming two months turn out. "Om… will get a great opening and so will Saawariya. It's the perfect blend with all sorts of films in store. Taare Zameen Par will be good, too," says Dhan Dhan Dhan Goal director Vivek Agnihotri.

Sushant Singh - a talent perishing in Bollywood

 

Mumbai, Nov 6 - He is one of the truly accomplished actors in Bollywood, but Sushant Singh of 'Sehar' and 'Jungle' fame isn't doing too much work.

He is nevertheless contented and looking forward to 'Freekick' in which he plays the main lead.

'I play the main lead in T.R. Rajiv Kumar's 'Freekick'. It's a small film about a common man who gets sucked into the medical racket. Our health and medical care institutions are so screwed up. This film is an expose of sorts on the whole healthcare scene,' Sushant, who was seen as Amitabh Bachchan's sidekick in 'Ram Gopal Varma Ki Aag', told IANS.

His heart-warming performances make you wonder about the blindness in Bollywood.

Asked why he wasn't getting offers, he said: 'You tell me (laughed)! I'm open to playing all kinds of characters except the ones that don't make sense. And that, you'll agree, narrows down the options.'

Another role that has Sushant charged and revved up is that in Mani Shankar's 'Mukhbir' in which Sammir Dattani plays the title role.

'When Mani narrated it, I realised it was one of the best scripts I had heard in a long time. That's why I did it. Every actor, whether it's Sammir Dattani, Suniel Shetty, Om Puri or me, plays a well-defined character. I think 'Mukhbir' defines the changing face of our cinema. There are no conventional heroes and villains any more.'

Sushant has also completed a children's film 'Tsunami 81' for Children's Film Society, India (CFSI). The film is a poignant journey of two orphaned victims of the 2004 tsunami who subconsciously find a family within their new circumstances.

'It's directed by Naeem Shah, who made a film called 'Officer' many moons ago. I'm the father of a two-year-old girl. I really think there's a need for films for kids in this country. I liked the idea of sharing screen space with a child, especially one as talented as little Ankur who makes his debut. We have such fine child actors now - unlike earlier when every producer had to go to Baby Guddu or Master Babloo.'

Sushant, who also features in Smriti Irani's serial 'Viruddh' on Sony TV, is looking hopefully at the future.

'A film like 'Mukhbir' where a talented non-industry guy like Sammir gets to feature so pivotally proves a point. It's not just about who you are. It's also about what you can do.'

Theatre and dance reviews ;- Miss Bollywood @ Opera House

THE good news is that the last twenty minutes or so of this Bollywood-on-stage fantasy are fantastic fun and you'll go out dancing into the night.

But - and it's a big but – the build-up to that warm-hearted explosion of energy and exuberance can feel a bit too much like hard work, even for an audience who love its star Shilpa Shetty, whether from her mishaps in that TV house of horrors or from her actual Bollywood stardom.

With its Big Brother, Richard Gere and "goody, goody" gags, the show can feel like a panto, but it also plays heavily on all the conventions of Bollywood films, from full-blown fantasy sequences and crowd-pleasing clowns to children who save the day, via villains, vamps and romance. It's set in London (a fact that the production might play on too much for its own good outside of that particular city) in the run-up to the 2012 Olympics.

Mayor Benjamin (Josh Moran) has decided that his opening gala should be a celebration of cultural diversity at the same time as he decrees the demolition of some of the buildings standing in the way of the building of an Olympic Village.

Maya (Shetty) is a naïve and modest dancer who has come from India to invest all of her savings into a Bollywood Dance Academy in one of those buildings.

Gala

But if she can land herself a job performing at the Gala, perhaps she can save the dance school and her neighbours, including the shrewd eight-year old Shruti (Swini Khara and Cara Periera) and the wheeler-dealer duo of Shruti's dad Mansukhlai (Amit Sial) and uncle Hasmukhlai (Anand Tiwari).

So the innocent Maya finds herself caught up in the high-flying world of dance promoter Nick Madhvani (Nicholas Brown) and his lead dancer Riya (Anusha Dandekar), as well as Nick's choreographer Jay (Wayne Perrey), who starts to fall for her.

It's a silly fable, of course, but that wouldn't matter a jot if the dance sequences were as exciting as they could have been. Unfortunately, until that final sequence, they're mostly just set to soppy pop tunes and so the show simply fails to live up to its promise.

Fan posts Indian actress Shilpa Shetty's mobile number on Internet

MUMBAI, India: Bollywood actress Shilpa Shetty was swamped with hundreds of calls after a fan got hold of her private number and sent it out in a mass e-mail, forcing her to file a police complaint, her publicist said Tuesday.

The complaint asks police to trace the fan, said Shetty's publicist Dale Bhagwagar.

Currently in Britain performing a musical titled "Miss Bollywood," the actress was "extremely perturbed" her number was known to hundreds of people who called or sent her SMS messages, he said.

"Some want to date her, some want to just listen to her voice, some want to inquire if her musical 'Miss Bollywood' is doing fine and some call just to check if they are speaking to the real Shilpa Shetty," Bhagwagar said, adding that the actress has stopped using the number.

A well-known actress in India, Shetty became an international star after her appearance on the British reality show "Celebrity Big Brother."
 
Mumbai police were investigating the incident, said police officer Sushil Joshi, adding that the fan could face a six-month jail term for harassment and illegally using the Internet to publicize a private phone number.

New Bollywood movie has echoes of model's murder

MUMBAI (Reuters Life!) - Bollywood's Rajkumar Santoshi's latest film about the murder of an actress may seem familiar, but the A-list director says it is not based on the 1999 killing of a model by a politician's son, a crime which shocked the nation.

"Halla Bol," starring Ajay Devgan and Vidya Balan, revolves around the murder of an actress by a group of influential men who use their political clout to cover up the crime.

In 2006 and after a seven-year and highly publicized trial, Manu Sharma, the son of an influential member of India's ruling Congress Party, was convicted of shooting model and celebrity barmaid Jessica Lall at a crowded New Delhi bar in 1999.

Several media reports have said Halla Bol was based on the shooting.

"Though the plot maybe similar to the true incident, my film is not inspired by it," he said, referring to the Lall murder.

"The film is about an actor who thought he was a sort of a hero for the people and then realizes one fine day when the actress is murdered that he is nothing but a screen identity," said Santoshi.

"It is a story about how he stands up and fights for the actress against powerful people of society who try to silence his voice."

Halla Bol is due to open in December.

Shantanu-Swanand recreate Bollywood's golden age

AWESOME TWOSOME: Swanand Kirkire and Shantanu Moitra provided the unforgetable songs of Parineeta.

AWESOME TWOSOME: Swanand Kirkire and Shantanu Moitra provided the unforgetable songs of Parineeta

Mumbai: The song 'Bawra Mann' in Hazaron Khwahishein Aisi worked wonders for the composer-lyricist duo Shantanu Moitra and Swanand Kirkire. They followed this up with unforgettable hits in films like Parineeta, Lage Raho Munnabhai, Eklavya and most recently, Laaga Chunari Mein Daag.

The association of the music director and the lyricist happened quite serendipitously, when Swanand was assisting Sudhir Mishra on Hazaron Khwahishein Aisi, and has now come full circle with Mishra's ode to the golden age of Bollywood, Khoya Khoya Chand.

The modest Shantanu is still coming to grips with the demand for his talent.

"What comes at the top of my mind is that we didn't know about this, that one day we will be doing films - big films - with names on hoardings. That was not the vision," he says.

He adds that he wanted to do something else in life. "And I guess he (Swanand) wanted to do something else in life. So, we believe that there was this higher force which put us at a crossroads.

Swanand Kirkire adds, "It clicked with me and Shantanu. It's always clicked, but it has clicked with others also, like the producers, directors who are approaching us. They see the chemistry between us, which is favourable for them."

One of their current projects, Sudhir Mishra's Khoya Khoya Chand has proved to be a challenge. Set in 50's and 60's Bollywood, there were reference points for the music of the film. But the difficult part was to create the sound of that era.

"The key word for this soundtrack is that it is celebration of cinema. And when we think of celebration, we have been programmed (to think) 130 beats per minute," says Shantanu. "This is not that. There are 130 beats per minute, but it has other beats too," he adds.

The soundtrack has a vast range, with numbers from almost all possible musical genres in Bollywood, from cabaret to qawwali. Swanand has even lent his voice for the title track.

"We are watching a different self of us," says Swanand. "We didn't know that this (kind of a song) was existing in me."

The versatile duo are doing the songs for Shyam Benegal's Mahadev and are also cutting a private album.

Indraneil's Bollywood Debut

/photo.cms?msid=2518687
Indraneil Sengupta
Here's another model who "never thought he would get to work in the movies."


Indraneil Sengupta started out as a model, got into TV, and now he's going to appear in a Bollywood flick.

Of course, he "never planned a career in films," he says. "But modelling has helped me to a great extent where getting entry to Bollywood is concerned."

And what about his experience on the big screen? "It was not difficult for me to face the camera. I was confident on the sets and moreover, the people were very supportive." Does he intend to walk the ramp again? "I would love to," he says. "But right now, my focus is on acting."

Bollywood sees more misses than hits this year

Diwali is round the corner but the box office is yet to see any fireworks. Bollywood churned out a mixed bouquet this year but the majority flopped with Shah Rukh Khan starrer Chak De! Indiabeing the only super hit so far.

Special: Diwali dhamaka from Sify Movies

Around 90 films - experimental films, movies with high budgets, comedies and love stories et al - have released in the last 10 months.

Special: All about Om Shanti Om

The year started with the disastrous Kudiyon Ka Hai Zamana, which promoted Rekha as its high point. This was followed by Mani Ratnam's Guru, loosely based on the life of late business tycoon Dhirubhai Ambani. The Abhishek Bachchan, Aishwarya Rai starrer brought temporary respite and plunging movie ticket sales went up.

But it was not enough to compensate the losses.

Then came an array of flops, though offbeat offerings like Anurag Kashyap's Black Friday, Rahul Dholakia's Parzania and Madhur Bhandarkar's Traffic Signal pepped up the box office.

King Khan rocks! News, videos, gossip & more

It was Reema Kagti's feel-good film Honeymoon Travel's Pvt. Ltd that actually broke the jinx. Made on a medium budget, Kagti's directorial debut was about different perceptions of what a honeymoon should be, portrayed through six couples. The film was termed the first big hit of the year.

"Films are not doing well because we are not concentrating on the script. There is a dearth of scriptwriters in Bollywood. We need good writers," said Bhavna Talwar of "Dharm" fame.

Aishwarya special: Click here for all the action!

After that came a string of dismal comedies and dreary love stories.

The box office looked up with Akshay Kumar and Katrina Kaif's romantic-comedy Namastey London. Mira Nair's The Namesake also released at around the same time, but was meant mainly for the multiplex audience.

After a brief lull, a surprise hit came in the form of Bheja Fry. Debutant director Sagar Bellary's satirical comedy did really well. Shot on a shoestring budget of Rs.6 million, the film earned about Rs.120 million!

There were two hits in May - multi-starrer actioner Shootout At Lokhandwala and Anurag Basu's Life In A...Metro were appreciated by critics and viewers alike. "Metro" was successful in the overseas market too. It garnered $144,169 in the US and 148,208 pounds in Britain.

Thrillers like Manorama Six Feet Under and Johnny Gaddar were liked by a certain section of people but weren't considered big hits.

"The whole definition of hit and flop is wrong - movies like Manorama Six Feet Under and Johnny Gaddar are meant for a small section of society. If there is a total of 100 moviegoers, these films cater only 10 people. So if only 10 people go and watch these films, it is declared a flop. It is unfair," Vivek Agnihotri, whose Goal is releasing Nov 23, told IANS.

"Though there weren't too may hits, I must say that this year we had many experimental films in different genres. And it is a good sign. A new lot of directors is joining the industry with new ideas," he added.

Surprisingly, well-packaged and much-hyped movies like Jhoom Barabar Jhoom, Ta Ra Rum Pum, Shakalaka Boom Boom, Eklavya - The Royal Guard, Salaam-e-Ishq, Nishabd and Cheeni Kum just wilted away.

The major break came with Shimit Amin's Chak De! India, starring Shah Rukh.

People didn't expect a film of the sports genre to do well, but it turned out to be a rage amongst audiences across the country. Made at a budget of Rs.200 million, the movie was about a disgraced hockey player trying to redeem his pledge by enabling the women's team to lift the world cup. It earned Rs.640 million and the cash registers of the producers are still ringing.

After Chak De! India, the flop story continued with Marigold: An Adventure Love Story, Ram Gopal Varma Ki Aag, Dhol, Laaga Chunari Mein Daag and Bhool Bhulaiyaa.

Though Bollywood has had a disappointing year so far, it is poised for two big releases - Om Shanti Om and Saawariya. And the industry hopes these much-awaited flicks can change the economics of the box office business and end the year on a happy note.

Other projects that one can look forward to are Madhuri Dixit's comeback film Aaja Nachle, Agnihotri's Goal and Aamir Khan's directorial debut Taare Zameen Par.

The winners of the Lycra(R) MTV Style Awards 2007 are...

Maha Style Icon - Shah Rukh Khan

A) FILM

Most Stylish Bollywood Designer
Anaita Shroff Adjania

Most Stylish Song in A Film
Shaimak Davar

Most Stylish Film
Dhoom2

Most Stylish Actor - Male
Hrithik Roshan

Most Stylish Actor - Female
Aishwarya Rai

Most Stylish New Look
Hrithik Roshan

Most Stylish Comeback
Govinda

Most Stylish Body
Hrithik Roshan

Most Stylish Couple
Hrithik Roshan & Aishwarya Rai
 
 

B) FASHION

Most Stylish Person On Ramp - Male
Ignatius Camelo

Most Stylish Person On Ramp - Female
Joey Matthew

Lycra Most Stylish Breakthrough Designer
Abhishek Gupta and Nandita Basu

C) TELEVISION

Most Stylish Person on TV
Karan Johar

Most Stylish Person in Music
Atif Aslam


D) ONLINE AWARD

Most Stylish Avatar
Rhea Malhotra