John: 'I'd find two women even more beautiful!'

By movietalkies 

He's half Malayali, half Parsi and a total delight. John Abraham speaks German, regrets not learning Malayalam, desires yet another fancy bike and admits to being sexually progressive. AJIT RAMACHANDDRAN explores facets of the hunkster who's turned all geek for his forthcoming flick 'Jhootha Hi Sahi'….

He's one helluva drool worthy dude. Eyeballs pop, heads turn and thrills peak as a figure togged up in a black tee, denims and smart shoes strides into the confines of a five star hotel in suburban Mumbai.

John Abraham.

Stylish swagger. Dimpled smile. Sexy stubble. And loads of charm.

Minutes later, the actor is affably beaming away for keepsake pics alongside the hotel staff, who are clearly smitten by JA.

The actor's physicality, which soared and scored with 'Dostana', has catapulted him to top bracket and John Abraham has consistently showed up in all possible lists of good looking smashers in Asia.

And yet, he's turned all ordinary, and truly more of a nerd for Abbas Tyrewala's 'Jhootha Hi Sahi', which illumines John as a habitual liar alongside Pakhi. From good looking to geek? Without wasting moments, you initiate the actor into inter phew mode, quizzing him about this volte face… and lots more.

Excerpts from a chat with the Sagittarian star…

'Dostana' made you a gay icon and Bipasha mentioned that the increasing male attention was making her insecure. Assuming Bipasha acted in a lesbian film and gained a lot of female attention, would you feel insecure?

I would love it! I find one woman beautiful. I would find two women even more beautiful. I find nothing wrong and respect people's feelings; there is a community out there we should respect. I feel rather happy that I am liked by everyone. I take it as a big compliment. I need to connect to my whole audience and not just one community.

But you've gone from good looking to geek in 'Jhootha Hi Sahi'. How would you describe your character Siddharth in the film?

Siddharth was a guy who was probably fat when he was a kid. He grows up to be very shy. When he sees a woman he stammers and can't really speak up his mind and he ends up lying and lying more to cover up his one lie. They say you have to lie a 1000 times to cover up your one lie and that's what Siddharth does. I was pretty much like that when I was young I never really knew how to approach a woman. I think it's a common Indian man trait as we are all scared of rejection. So I guess Siddharth is someone who is very relatable to the public.

Two months prior to the filming of 'JHS', Abbas Tyrewala gifted you this book called 'The Art Of Lying'. Besides, you've stated that he also helped you become a better liar. Give me three tips to becoming a good liar….

How to be a good liar..? Just look straight faced into the other person's face. Do not bat an eyelid. Do not blink, just look there. Don't raise your voice when you're speaking to the other person, you sound less convincing… speak at a normal pace. Keep smiling.

The film was earlier titled '1 800 LOVE' and now it's 'Jhoota Hi Sahi.' Whose idea was it?

Well, '1 800 LOVE ' was the most popular concept among my producer, director and me and we wanted to go with the title till we came back to India after the shoot. The media, just like all of you, asked us how was it shooting '18000 LOVE' or '8000 LOVE' or '1800 LOVE' and we realised that the concept doesn't exist in our country, people aren't really familiar with the term of '1 800 LOVE' which is a toll free number. So we decided to change the title to 'Jhoota Hi Sahi'.

What attracted you to the script in the first place, considering you're the co producer of the film too?

What attracted me to the script was the idea itself. It was a brilliant idea, a great story and I said who better than Abbas Tyerwala to direct the film. It's just a perfect marriage of a great script and great director.

What do you feel is Abbas's strongpoint as a director?

Abbas' strength as a director is his intuitiveness to understand what his actor wants. If his actor wants space, he will give his actor space. If his actor wants time, he'll give him time. He comes and sits with the actor and looks into the actor's eyes, explains the entire process, the script narration lines, the scene to the actor and he does not want the actor to be disturbed. So I would say Abbas' biggest strength is that just like I believe I am a director's actor, Abbas is an actor's director. He's a dream director.

Usually an actor gets to work with a director's girlfriend or mistress. This time around, its the director's wife. Was it a little unsettling for you as an actor?

No. In fact, I asked Pakhi to be cast in the film because I just loved the way she narrated the film to me and when my producer, my good friend Madhu Mantena, asked me who do you think should be cast in the film I said why not this pretty girl who narrated the film to us? That was Pakhi and it was perfect casting. We needed this pretty cute girl who works in a DVD store next door and Pakhi just suited that absolutely right. Also, with Pakhi there was no question of home work because she wrote the film and she understood the skin of the characer very well.

What would you say is the USP of the film?

I would say the film in totality is the USP of this film. It's not a proposal, it's not about actors coming together with great music, etc. It's an honest film, it's not a first three day con job and I think people will learn to appreciate a good film.

How would you describe Pakhi as a co actor and as a person?

Oh, Pakhi is a sweet heart and she kept calling me 'John Sir', I don't understand why. She is a lovely person but Pakhi had her point of view because she has written the script. She would see Siddharth going in a certain way and she would say Siddharth is straying away, but not once did she correct me. Pakhi would go to my director and whisper into his ears. She'd say this is not the way. Then the director would come and talk to me. I think she demarcated both the spaces very well as an actress… she was there in front of me performing as a writer, she was there for my director and last she was his wife. That was third on her list of priorities and wasn't important.

Any unforgettable memory associated with the making of 'Jhootha Hi Sahi'?

One in my mind is the climax scene where I am running on the road, the camera is in front of me and my friends are in the car and I jump into the car. It was very life threatening because had I jumped wrong, I would have been below the car. So my friends are breathing a sigh of relief. That's one of the best shots in the film because we have actually captured those expressions where Raghu my best friend in the film, he's called Omar says, 'What the hell where you doing'. It's exactly that because I get carried away with the action and just get excited. There are many such scenes like that. We had a lot of good times in the film.

The film also explored and showed to the world a new side of you as a doodler, a cartoonist, a caricaturist. You created 'Jhootha John'. How did that happen?

I just subconsciously sketched something and from there on my producer said 'it's very interesting'. I said 'ya ya, make it into a comic strip' and he really made it into a comic strip because he takes my words very literally! He also did that with the launch of the name 'Jhootha Hi Sahi' when we launched it the first time, the billboard. He said 'John you got to go to the bookstore and tear the cover out' and I said 'Are you crazy? I want to tear the canopy of a billboard'. Next I knew, I was on the billboard tearing off the canopy! So my producer is very literal and I must say Madhu Mantena and HMV have been absolutely wonderful producers. Given an opportunity I would love to work with them again, if they would like to work with me.

Your bookstore in the movie is called 'Kagaz Ke Phool'. If you were to go back in time and be reborn as a yesteryear hero who would it be and why?

I would say Guru Dutt as there is certain angst in the way in which he performed and there is a certain look in his eyes. I think the romance and the tragedy in his expressions was most, most, most amazing.

You had started of as a media planner in Enterprise Nexus, you did your MBA too, but all your devising strategies and media planning have come in rather late. Don't you think you should have started off earlier?

I am a late bloomer in everything. I age late, I grew up late, everything happens probably five to ten years late in my life for me and that's good, because I believe I will live five to ten years later than the others. My friend's kids will be calling me 'John' and will be calling their father's friends as 'Uncle' and I feel great to be young.

In 1999, you were the first runner up at the Gladrags contest…

No, I was the winner. 1999 I won Gladrags, I was the first runner up in the 'International Man Hunt' in Manila.

Your personal website mentions you as "first runner up in the Gladrags" contest…

(frowns) Really… need to check on that one…

September 2002 you were called by Mahesh Bhatt to do 'Jism' but in the interim you were also called for a Pritish Nandy film. Is that true? Whatever happened to that film?

Yes, that's true. Well, that film was directed by Rahul Rawail. We shot a few frames, shot for a few days and then the film got cancelled because of some problems with the producer. In the meanwhile, Vikram Bhatt called me for Mahesh Bhatt and he said he wanted to do a film with me called 'Aitbaar' which had Bipasha Basu. 'Jism' was supposed to be shot with Diana Hayden and Diana Hayden was finalised for the film and Bipasha Basu was supposed to go for a world tour and her world tour got cancelled. Pooja Bhatt said I want Bipasha Basu for this film and luckily for me, Bipasha Basu did 'Jism' or I wouldn't be where I am today, because I completely owe the success of 'Jism' to Bipasha Basu. She was there and we did the film, but 'Aitbaar' was the first film I signed with her.

You have 90 per cent blockages in your nose… and a breathing problem? Your brother Alan dropped you when you were child and you fell flat on your nose. Is that how this whole problem came about?

Oh wow, that kind of information is amazing! No, I guess I don't know whether that's the reason. But I have got something called DNS… Deviated Nasal Septum. So I have got a practically closed nose and so I breathe with my mouth. That's why I'm always breathing heavily. But yes, my brother carried me on his shoulders and dropped me on my nose. That is why I have got a crooked nose and I blame him for it. Honestly, for my brother and me… looks are subjective. People feel I'm an averagely decent enough looking, but I think my brother is the real good looking guy of the lot.

Would you like to bring Alan into films?

He was offered a role and then he disappeared from our lives for a long time, because he cannot stand in front of the camera!

So we have lost another good looking hero?

I think we have lost one good looking man in the industry and he is 6.2½.

You're associated with PETA and 'Make a Wish Foundation'. Which are the other organisations you would like to work for?

I am also working for 'Habitat For Humanity' which is a Jimmy Carter Work Foundation. We build homes for the poor across villages, we feel the need better homes and a town planning. Last year, we built homes for about 50,000 people, but it's very important to say I have got a brigade called 'John's Brigade' which are a group of youngsters who actually come and build homes. I must give credit to Mrs. Rajshree Birla because she is responsible for convening the meetings and giving all the raw materials like cement, etc. for the homes. And Ask Financials Chairman, that is Asit Koticha who has given 10 million$! Nobody gives that kind of money today because our human nature is when you get money, you want to keep more. But this man gives generously, I think it's great to be associated with 'Habitat'.

You have four bikes already. Which is the one bike you would like to have which you don't have as yet?

I would like to have an MV Agusta F4, it's a super bike and it's the fastest production motorbike in the world. It has speeds of about 130 to 140 km/hr. whether I can go that fast or no is immaterial. I just want to have that bike and I want to hear the sound of the engine.

You've mentioned 'dhansak' and 'patra ni machchi' from Parsi cuisine as your comfort foods. How come you don't mention 'avial' the dish from Kerala cuisine which used to be one of your favourites earlier?

Oh no, I always mention that Kerala breakfast is my most favorite breakfast and 'puttu' is my most favorite dish in the world. I also love all kinds of 'appams'. If you ask me, I could just live on Kerala breakfast alone and that's my Mallu breakfast. My mom is not a Mallu, but she makes the best 'aviyal' in the world. I love my mom's 'aviyal.'

You speak fluent German… is that true?

I could understand a little German before and now I speak a little German now, so I can just about understand. I learnt German a long time ago (speaks a few lines in German).

Your dad is a Malayali Syrian Christian. How much of Malayalam do you know?

Korechu korechu (meaning little, little)

Why only korechu korechu?

That's the one thing I really regret in life. Being born and bought up in Mumbai, I was closer to my mother's side. I can speak Guajarati fluently, but I haven't really had an opportunity to speak to my father's side and my father and mother always spoke in English. I still regret not being able to learn Malayalam though I would love to learn Malayalam and would also love to do a film down south.

Have you been offered a full fledged Malayalam film, or maybe a special or guest appearance? There was something to that effect… but it did not happen…

You're a method actor in commercial cinema.. you lost 20kgs for 'Aashayein', smoked 80 cigarettes for 'No Smoking' and worked out for five to six hours religiously for two of your films, which lead to muscle fatigue, as per media reports. Were you advised by doctors to stop training and exercising?

There was a misrepresentation in the Press that I have got muscle fatigue and that doctors said that could lead to neurological disorders. When I was asked what the problem was, all I said was that I'm only tired of working out. I just need a two day break. I take my fitness seriously. I know when my body is damaged. Now, I'm at the fittest stage of my life. I have been through a lot of bone damage and I credit myself for have bodily reached where I have with all the handicaps.

You designed a game called 'Velocity' for mobile phones. Any more of such ones on the cards?

'Velocity' was a game that I designed very long ago. I was the first one to conceptualise that game and it didn't happen the way I wanted it to. Today, you see the advent of games. I was also the first guy to have a website in 1997 98.

Turning model from an MBA background must have been quite a cultural shock for you, because models are generally dudes who're considered to be idiots…

(laughs) I think you put it pretty bluntly. But yes, I was treated as someone who has got no brains when I entered modelling. It took me a while to put forth to people that I am educated, after which I got a lot of respect from them. Also, my projection as an actor has been very subtle. That's the reason I have always been underrated as an actor, it's always been the case that I had done the role then but the perception is changing now. I believe it's important to be a trend setter rather than a follower.

You had Deepa Mehta as a director for 'Water', the first 'woman director', so to say. Is that a different experience as an actor? What does a woman bring to the craft of direction that is so different from that of a male director?

Experience is great. I think women directors, especially women writers are exceptional and I love to work with them. Pooja Bhatt and Mahesh Bhatt have just asked me whether I would like to do 'Jism 2' and very impulsively I said 'Yes'. Very soon I am going to listen to the script and I hope I like it and get to do it.

Most actors like to shed off their middle class image, once they've made it big. But you seem to hold on to the 'middle class hero' bit…

I think it is my upbringing and the values given to me by my parents, the education they have given me and I don't think a few extra rupees is going to change the way I think. I am a middle class person in my head. I am very proud to be in the film industry, but I am also proud to be the general representation of the audience in the industry. The audience feels that one of us is standing out there and that is John Abraham and that makes me very proud. My parents have worked very hard to reach where they are and me too. I thank my audience and they are just outstanding people to have supported me.

Considering you don't come from a film background at all, in retrospect, are you happy with the career moves that you you've taken?

I don't regret anything. I think regret is a passé thing. Learn from your mistakes rather than regret. I think now I'm not going to be doing films that are proposals. I am going to be doing films that are going to appeal to my gut on the first instinct, as all films that have appealed to my gut on the first instinct have worked.

Namitha kidnapped, rescued!

South India's sexy actress Namitha luckily escaped from a kidnap attempt on Monday. This real life drama took place when Namitha reached Tiruchy by flight to participate as the guest of honour in a film function at Karur. At Tiruchy airport, a man introduced himself as the driver arranged by the function organisers to take her to Karur. Believing him, the actress got into his car. He sped away immediately after she stepped into the car. The driver actually arranged by the organisers observed Namitha being taken away in the other car and immediately informed the organisers. With the help of other persons, he chased the kidnapper's car. The hot episode came to an end when the kidnapper's car was overtaken and brought to a halt. The kidnapper Periasamy, who was later handed over to the cops, said he is an ardent fan of Namitha and he only did this to spend some time with his favourite star. But police said he gave contradictory answers to other questions. The actress's spokesperson said: Although no harm done, Namitha was quite taken aback by the whole experience. Nevertheless, being the good sport that she is, she laughed off the matter as just a minor inconvenience, with a tinge of embarrassment.

Aishwarya and Kareena fighting this Diwali

She is the most beautiful women alive in Bollywood and another has topped the power list of Bollywood damsels.

Folks, this Diwali there's a fight for supremacy as the top ladies of Bollywood glitterati will be battling it out for the crown of the Queen. Both Aishwarya and Kareena will be seen in this year's Diwali dhamakas 'Action Replayy' and 'Golmaal 3' respectively and people have started the speculations on who will emerge as the winner.

Well the opinion is fairly divided in the industry who is giving almost equal points to both the B-town lovelies Kareena and Aishwarya.

According to some it will be Aishwarya who will grab the crown which is still not occupied, whereas some believe Kareena will surpass everyone and will pose happily with the crown. The reasons being given for Kareena is her popularity as a brand and her top position in brand endorsements where she has  bagged major giants, she acted in the mega hit '3 Idiots' which became the biggest grosser of Bollywood last year.

Aishwarya on the other hand has the biggest hit of Bollywood history 'Robot' to her credit and being a senior and ex Miss world, Aishwarya can bank on her vast range of admirers around the globe.

Difficult to say who will be able to influence the audience the most but one thing is sure… This Diwali, Bollywood promises guaranteed entertainment where you have Vipul Shah's rom com 'Action Replayy' bringing the nostalgia of the swinging seventies back, whereas Rohit Shetty with his gang and the laughing gas is back with the third edition of the fun and masti 'Golmaal3'… Obviously the audience would love to watch both the film but folks, the question is who will be the first choice... Aishwarya or Kareena…? tell us as we all want to know…

JOKER to be first 3D Bollywood film

Shirish Kunder the multi-talented husband of director Farah Khan has confirmed that they are embarking on making the first Bollywood film in 3D, called JOKER. The lead male role for the film will be played by Bollywood action star, Akshay Kumar.

Kunder confirmed on his Twitter account that he is making the film, he tweeted, 'Yes we are making JOKER in 3D.'

The film is Kunder's dream project and he has delayed it until he felt the time was right to start the project. Most people think that JOKER is going to be a superhero movie but it's not the case. Originally it was scripted to be a superhero movie but Shrish said he has changed the concept.

Speaking about the changes to the film, Shrish said in a recent interview: "I have changed it and reworked the entire story of the film. The new Joker, since I had the rights to the name, will be like any other commercial Bollywood pot boiler, but one thing for sure is that Joker will differ in terms of its innovation, unlike anything what we have seen till date."

Shirish has been inspired by the success of James Cameron's Hollywood blockbuster 'Avatar' and saw lots of scope to utilise the techniques for the visuals of JOKER in terms of live animation.

However, Shirish is not looking at using CGI (computer generated imagery) for the film as used in Avatar. The way Avatar was made is not fully applicable to Kunder's project. "Using the camera James Cameron developed will not be a suitable option. For my film, we will use the available stereoscopic camera since with that we can shoot the entire project in 3D, like shooting a normal film." he said talking about the camera options.

When Kunder was asked about why he chose to do a movie specifically in 3D, he replied, "Coming to the whole 3D aspect of the film, if we look back it was always there, but seldom used for the sole reason that we didn't have the right technology to screen and view the film."

The film will have lots of stunts and action in it. So, Akshay Kumar was an ideal choice for the lead actor. However, originally Akshay was sceptical about the film but after seeing a 3D poster in 3D glasses produced by Kunder for it, he immediately wanted to be part of this exciting, innovative and first 3D project in Indian cinema. And Kunder says that Akshay's role will be 'larger than life' in the film.

Since Shrish is a composer he will be producing some of the tracks for the film and says, "It will be a mix of various music directors, and yes since I have also started composing I will also pitch in with a few tracks."

Kunder is keen to utilise skills home-grown skills for the project instead of using a technical team from the West. He strongly feels that the production needs to show-off the talent that India has to offer to make such a film.

Pre-production for the film has started and the shooting schedule for JOKER will commence January 2011 onwards. It will be mainly shot in India.

Another project of similar ilk making news is Pooja Bhatt's plans to make India's first ever 3D adult film. Whilst watching a love scene in James Cameron's 'Avatar' the idea crossed Mahesh Butt's mind.

The film will be a sequel to Pooja Bhatt's seven year old film, Jism, which starred John Abraham and Bipasha Basu and featured sizzling scenes for its time. The female lead in the 3D film will be depicted as a very modern girl with a dark, tainted past. The cast has not been decided but the team are looking for a talented girl with a great body and two male actors too.

Pooja is very excited about the project and is midst of writing the script. The film will deal with betrayal and suspense. It's reported that the film will contain 3D based explicit love-making scenes which is another reason why the 3D format has been chosen. It will be the first adult Bollywood film to be shot made in 3D.

Bollywood does not want to be left behind in the technological revolution of cinema and it is evident from these projects that it wants to show the world that it has the technical ambitions and skills to prove this point.

Vivek, Priyanka to tie the knot tomorrow

BANGALORE: Dashing Bollywood hero Vivek Oberoi is bound to break many hearts when he ties the knot with Priyanka Alva on Friday. 

The wedding day begins with the marriage ceremony at 8.30am at Alva's residence, before moving on to the Chancery Pavilion, where ceremonies and music concerts will go on till 11pm. Chief minister B S Yeddyurappa is expected to be a special guest at the wedding. 

While most Bollywood stars will attend the reception on Sunday at a five-star hotel in Mumbai, Vivek's friends Sushmita Sen and Dia Mirza are expected to be in Bangalore for the nuptials. Tarun Tahiliani, who's designed the wedding attire for the bride and bridegroom, will also be present along with Kumar Taurani, producer of Vivek's 'Prince', and Sachin Gupta, who scored the music for that film. Chiranjeevi, Ram Charan Teja and Allu Arjun may also attend. 

The bride's younger brother, Aditya, had his thread ceremony on Wednesday morning at the Alva residence, attended by the Oberois and about 300 more guests. Carnatic musician Manasi Prasad regaled the family with some scintillating singing. 

Thursday will see a performance by Sivamani, who is slated to play between 9pm and 10pm, after which DJ Jasmeet will take over and churn out tunes from 'Rakht Charitra', 'Saathiya' and 'Prince', among other popular numbers from Vivek's hits. Bhangra is also on the cards, adding a Punjabi-Sindhi touch to the wedding. 

Friday will see a shehnai recital at 11am, haldi and chura ceremony at 12 noon, sehra bandhi and high tea beginning at 4pm, baarat at 5.30pm, milni and jayamala around 7pm, followed by a flute concert by Praveen Godkhindi and a veena concert by Kannan. Dinner, another shehnai performance and pheras will wrap up the event. 

K V Bhaskar Raju, director, Chancery Pavilion, is all excited. "We are very happy to host the Oberois. They are here with a lot of family and friends. Nandini Alva is a family friend, which is why they chose our hotel," he said. 

Anupam Kher all set to launch his acting studio

Anupam Kher, the name that needs absolute no introduction, has been away from the national news for sometime now. If you wondering why, it's only because he has been extremely busy creating international news!

On one hand, when he has just wrapped up the Akshay Kumar's Hollywood production titled Breakaway, on the other, Kher is all set for the launch of his acting studio, 'Actor Prepares', in association with H R Shah, Chairman and CEO of TV Asia.


Speaking to us, a visibly excited Anupam said, "My institute 'Actor Prepares' is indeed very close to my heart. I have spent considerable time scouting for the best acting schools in the world, studying their curriculam. Each student here receives individual guidance and counseling throughout the program from me." 

And when asked him about how his school plans to be a bridge between actors and acting, he said, "Acting is a craft which is universal and can be taught, learned and perfected. It is a craft that has now transcended regional and national barriers as reflected in productions with global themes and locales in an era of crossover films. 'Actor Prepares', the school is just not Bollywood-centric; it trains actors to perform anywhere."

Speaking about this association, H R Shah of TV Asia said, "The Bollywood industry is growing faster than Hollywood. India and Indians have been influenced by Bollywood entertainment for the past 100 years. That is why; it is today the largest producer of films in the world. There are a lot of talented Indian American actors in North America, who have no platform to promote their talent. 'Actor Prepares' will help them gain a foothold not just in Bollywood, but in Hollywood."

The official launch of Actor Prepares in New York, will take place soon.

Katrina admits her split from Salman

Katrina Kaif has never admitted to her relationship with Salman Khan in the last eight years. Although they acted  together and she was a permanent fixture at his home, she had maintained they were only friends.

But on Tuesday in an interview to a daily, she admitted that she'd split from the Dabangg actor.

An industry source reveals, "On Monday, an article in a morning newspaper carried quotes of an old interview of  Katrina, in which she'd spoken about Salman and her closeness to him. This upset the actress, who has been trying to maintain a strictly professional relationship with her ex."

The actress called up the higher-ups in the organisation and told them that she wanted to clear the air about Salman. The following day, her interview admitting to her split was flashed in the front page of a city tabloid under the heading: For The First Time.

So the question is: Why did Katrina finally come clean about Sallu? Says an insider, "That interview made matters embarrassing for her. She is seeing Ranbir now, and the Kapoor khandaan have welcomed her into their fold. How would she explain an interview gushing about Salman being a '4 am friend'?"

Her break-up confession was a face-saving attempt.

Signal ka khel

A source close to the actress adds, "When Katrina read an article about Salman and her closeness, she was extremely upset. She doesn't want to send out the wrong signals to Ranbir and his family. She is not with Salman anymore.

Last month, at a press conference for a foreign airlines she endorsed, she'd vaguely hinted at Salman's bachelor status."

The source continues, "Though Salman and Katrina broke up long ago they continue to be friends. She appreciates all that he has done for her, and they will always be there for each other.

After the Being Human show recently, he even asked her to party with him and his friends but she refused as she had an early morning flight. 

Though Salman and she still keep in touch they are not romantically involved anymore and she wants to dispel that wrong impression." 

Tommy Hilfiger’s Bollywood Roots

Tommy Hilfiger has become one of the best selling international brands in India thanks to a little unexpected help from actor Shah Rukh Khan, says Mohan Murjani, who built the brand in the U.S. and brought it to India six years ago.

Some Indian consumers knew Tommy Hilfiger even before they knew Levis because they saw superstar SRK covered head to toe in Hilfiger in the 1998 mega hit "Kuch Kuch Hota Hai."

The romantic comedy — which was a defining moment for the Hindi film industry as it was director Karan Johar's first – created millions of new Hilfiger fans and an untapped demand which the chairman of the Murjani Group has been riding ever since he brought the brand here in 2004.

Its bright shirts and jeans got all this attention without having to promote itself in Bollywood or even pay a penny for product placement, says Mr. Murjani.

"The (movie's) stylist just loved Tommy Hilfiger. We couldn't believe it when we saw it," he told India Real Time. "Even before we launched in India it was on top of the list of brands to buy."

Many foreign brands have complained that India is a tough market to crack. Not only has the government put restrictions on foreign ownership in retail but the Indian consumer has been much less likely to pay big bucks for the international names than in other markets like China.

Some retail brands have come to India and left and even homegrown stores are struggling. Mr. Murjani gave up the franchises of Gucci and Jimmy Choo in India when he realized he had overestimated demand for luxury goods.

Still, Indian sales at Tommy Hilfiger have been unstoppable, he says. His revenues have been rising 50% per year every year, even in 2008 and 2009 when almost everyone was struggling. Tommy clothes, perfume, watches and underwear can now be found at more than 1,000 different points of sale across the country.

"The consumer base is growing extremely rapidly, not only in terms of number of people but also in terms of the individual disposable income," of the Hilfiger customer, he said. "It is really boom time."

And he expects growth to continue at this pace as he brings the brand into smaller and smaller towns, wherever he can find Shah Rukh Khan wannabes.

Deepika Padukone, Mallya scion judge models for Kingfisher Calendar 2011

Mumbai, Oct. 27: Bollywood actress Deepika Padukone and Sidhartha Mallya, the owner of Kingfisher Airlines, judged models for the Kingfisher Calendar 2011 here on Tuesday.

Many aspiring models took part in the contest with the hope of appearing in the limited edition Kingfisher swimsuit calendar.


This year, too, ace lensman Atul Kasbekar would shoot the entire calendar.

Padukone said models have to be not only good looking, but also intelligent.

"I think apart from just a great body and a great face, I think it's also very important for the girls to be smart witty, intelligent, because at the end of the day, it's not, like I said, it's not just the way you look, I think it's the entire package, and I think that's what really takes one forward in life if you really want to become successful. So, I am looking for someone who is, you know, not just good looking but also very, very intelligent," said Padukone.

She added that she had also been a part of the calendar, and empathised with the aspiring calendar girls.

"When I was there in the calendar, there was no hunt for the girls. I think I was just lucky that I had already started modelling and these people (Kasbekar) noticed me and I was a part of the calendar, and I think I am really fortunate that till today I have never really been part of a contest or never been part of a Miss India, so I think somewhere I feel a lot of, I mean, I feel nervous for these girls because I know what it feels like to sort of go through judges, and to be judged for the way you look and things like that. So, it's definitely tough on them," added Padukone.

Mallya said that it was one of the biggest platforms for aspiring models.

He also complimented the models, saying they were bold and beautiful.

The calendar, introduced in 2003, was the first of its kind in India, and promises twelve months of glamour and visual appeal.

Kingfisher Airlines and the Kingfisher range of beers are both owned by the United Breweries group.

Bollywood star Amitahb Bachchan reprises success for Sony TV

Bollywood superstar Amitabh Bachchan's appeal to Indian audiences appears undiminished after he delivered early ratings success to Sony Entertainment Television (SET) in the relaunch this month of the quiz show Who Wants To Be A Millionaire, known in India as Kaun Banega Crorepati (KBC).

Bachchan, who turned 68 the same day KBC's fourth series began running on October 11, is reprising a role from a decade ago, only this time with a different channel. He was the inaugural host of KBC in 2000, when it catapulted SET's rival Star Plus (owned by News Corporation, which also owns The Australian) to the top of the ratings among Hindi general entertainment channels – the most lucrative part of India's crowded television firmament.

This time around, KBC's opening episode scored 6.2 television viewer rating points – a far cry from the double-digit ratings of 2000, but a huge success in an Indian television universe that has expanded to 500 channels over the last 10 years.

Man Jit Singh, CEO of Multi Screen Media, which runs SET and six other Indian television channels, told The Australian this week that he was delighted with KBC-4's ratings and it had established itself as "the unquestioned king of the non-fiction shows currently playing in India."

He said that when SET was conducting market research ahead of a relaunch, the "overwhelming response was that if KBC was coming back, it should have Mr Bachchan as the host."

Bachchan, known as the "Big B" of the film world, has been a fixture of the Indian entertainment scene for four decades, making his movie debut in 1969. He held the KBC role for two long runs between 2000 and 2006 before illness sidelined him. Star Plus opted to use his younger rival Shah Rukh Khan for KBC-3 in 2007, but the show ended after only four months. KBC was put on the shelf after that, before SET bought the rights in 2008 as part of its comeback plan.

In recent years SET has languished in fourth place among the Hindi general entertainment channels (GECs), behind Star Plus, newcomer Colors and another long-time rival, Subhash Chandra's Zee Entertainment.

Figures from the industry survey agency Television Audience Measurement (TAM) show that SET had just 11.7 per cent of the Hindi general entertainment audience before the relaunch of KBC, well behind Star Plus on 23.8 per cent, Colors on 21.3 per cent and Zee on 18.6 per cent.

Bachchan and KBC-4 have given SET a major boost since then in both viewers and sponsorship, giving credence to Singh's turnaround plan for MSM.

"There has been a terrific response from advertisers and the show is completely sold out," Singh said this week. "We started with eight sponsors that were signed on weeks before the show opened and our spot sales were completed the first week of the show."

Industry sources say that 10-second spots on KBC were sold for 250,000 to 300,000 rupees, or about A$5700 to A$6800 each.

With strong economic growth delivering more money into the hands of 1.2 billion Indian consumers this year, the number of TV households in India is expected to reach 132 million by 2012.

According to a recent study of the Indian media and entertainment industry by KPMG, advertising and subscription revenue for TV will grow to about A$18 billion by 2012. And while there is a growing push into more regional language offerings, Hindi GECs dominate the revenue stream, taking about 35 percent of all advertising spending.

According to Singh, MSM, which is the Indian arm of Sony Pictures Entertainment, has had a "tremendous year" after a subdued performance since the mid-2000s.

"Today we have two of the top five Hindi GECs in our network (SET and SAB) and three of the top 10 channels (SET, SAB and sports/movie channel MAX) in India. Our strategy and channel positioning is clear and the ratings have validated our approach," he said.

Still, Singh has his work cut out in the GEC arena to grow and hold his market share. Altogether, there are 12 general entertainment channels doing battle for an immense Hindi-speaking audience that is worth more than A$7 billion in advertising revenue.

Star Plus has held the top spot for a decade, although it has been pressed in recent months by the aggressive, disruptive programming of Colors, launched in July 2008 as a joint venture between U.S. entertainment major Viacom and the fast-growing Network 18 media group set up by former TV anchor Raghav Bahl.

In an interview in Mumbai in April last year, Singh told The Australian that SET aimed to get back the No. 1 or No. 2 entertainment spot it had occupied in the past.

"We may have lost our way a little. But we have a strategy to get back. You'll see us be edgier, more contemporary, with a skew to younger viewers," he said then.

Eighteen months down the track, Amitabh Bachchan and KBC -4 are an integral part of that strategy. Those younger viewers, it seems, respond well to the 'Big B' of Bollywood, judging from the steam of comments left on his Twitter page.

On his blog this week, Bachchan wrote that KBC is playing for the "celebration season of Diwali" (India's festival of lights). "An entire week dedicated to fun and joyous laughter; to be in the mood for lightness of spirit and joy."

Jhootha Hi Sahi – Was ‘Jhootha Hi Sahi’ really delayed?

Right through the making of 'Jhootha Hi Sahi', there were murmurs and speculations around how the film had to go through various ups and downs due to costs involved in the production of the film. When launched around a couple of years back, Bollywood was at its peak, films were being launched with mammoth budget and stars were being paid through the roof. However, situation took a turnaround with recession hitting the industry.
"Fortunately for the makers, they had spent all the money before recession so nothing could be done anymore from the production perspective", says a highly placed source attached to the film, "See, the thing is that when people say that a film's cost is very high, they only talk about the actor and the director. Most of them conveniently ignore the money which goes into other aspects of production."
There were a few detractors who have claimed that the film was also stuck in the interim period due to monetary issues and other budgetary constraints.

 
"Abbas (Tyrewala), the director of the film, was always very sure that 'Jhootha Hi Sahi' had to be an October or November release. The time period between the last day's shoot of the film and the release has been around 8 months. However, the makers always knew that the film would take this much time since the climax required a lot of CG work", continues the source.
When contacted, John laughed away the insinuation, "In fact Abbas and I also used to joke around this that there would be a lot of speculations around the so-called delay in the film's release. But that's okay, people do talk. I just carried on with my work."

BOLLYWOOD WOMEN DIRECTORS: NOT WEAK!

With countries like Sweden supporting their filmmakers monetarily, it seemed like the normally ignored Bollywood women directors would love the same subsidiary. Negative. Bollywood women directors do not feel the need for the government to help them finance their films. They went on to individually explain that there are perfectly fine by themselves. The following ladies took to a panel at the MAMI's 12th Mumbai Film Festival and explained their passion for cinema albeit the fact that they a) were not men and b) did not need the help of men to make good films. 

Acclaimed director Zoya Aktar, went on to explain that even if her films are more feminine, it's her film ultimately. "If I'm the director, it's my party. I will cry if I want to. I will be in all my hormonal glory. I'm not going to be embarrassed by it. As a man, you have chosen to be part of my set, so you handle it, boy," she added.

Newbie Anusha Rizvi was questioned as to sexism in the industry in all facets. "In workplaces, men have two ways of dealing with women, quiet flirtation or outright condescending. So you have to figure out how to deal with it. Beyond a point, there is no point talking about it," Rizvi said.

In fact, Aisha director Rajshree Ojha experienced a number of interesting events while shooting her directorial debut. "Everybody was shouting. We had fights on the sets. There were a lot of hormones. The men were very scared of the women on the sets," she explained. 

Actress and now director Nandita Das added, "They expect you not to be able to handle the pressures that comes on the set as a director. There is definitely a thing of labeling women."

Leena Yadav, whose first film Shabd was a washout at the box office went on to explain her experiences of direction, "There's an expectation that as a woman you'll probably make something different, and your women characters have to be outstanding."

And finally Sooni Taraporevala, who directed Little Zizou, confessed her reasons for taking years before finally deciding to plunge into direction. "After having written numerous scripts for others, it took me 24 years to write my own and once I had written it I did not want to give it to anyone else. I wanted to give myself a 50-year present."

Rs 100 crore at stake for Bollywood this Diwali

NEW DELHI: Close to Rs 100 crore is at stake for Bollywood during the Diwali weekend with two big budget movies, Golmaal 3 and Action Replayy, slated for debut that will set the tone for other significant releases next month. 

For cinema theatres that tend to focus on cashing on the maximum during the opening weekend of a movie release, launch of a big film around a major holiday has become crucial for their revenue model. It also dictates fortunes for the Indian film industry that produces the most number of flicks in any single year around the world. "Movie buffs look forward to Diwali and Christmas as big movies are released during this time," said trade analyst Taran Adarsh. 

Although, the quantum of money at stake this year is just half of the production budget of the three movies released last Diwali, the industry would be hoping for a better show. While mega budget flick Blue and a mid-sized movie Main Aurr Mrs Khanna sank, another relatively big budget movie, All the Best, was the only one that managed to woo audiences last year. 

Shree Ashtavinayak Cine Vision produced Golmaal 3 starring Ajay Devgn , Kareena Kapoor and Arshad Warsi will lock horns with Vipul Shah produced Action Replayy starring Akshay Kumar and Aishwarya Rai Bachchan, for eyeballs. Golmaal 3 is being distributed by Eros International that recently raised money through a public issue of shares and PVR Pictures, a subsidiary of multiplex operator PVR Ltd , will distribute Action Replayy in India. 

"We slotted Action Replayy for a Diwali release as it is a fun film and in sync with the festive spirit," said producer & director Vipul Shah. Kamal Gianchandani, CEO of PVR Pictures said scheduling a film release during Diwali has to do with consumers' willingness to spend on shopping and entertainment. Both the comedy movies will have wide release with an above average 1,800-2,000 prints with marketing budget of around `7-8 crore each, the same amount used to make a small budget film. 

Rupen Amlani, director-marketing & distribution at Shree Ashtavinayak Cine Vision said the company has tied up with several brands for in-film placement and promotional tie-ups. These include Tupperware, Emami and Bagpiper among others. The multiplex industry executives believe if both the movies click with the audience, it could turn out to be one of the biggest weekend grossers for them this year, possibly surpassing the previous best during the Id weekend when Dabangg was released. 

Following the two Diwali weekend releases in November, there will be Hrithik Roshan-Aishwarya Rai Bachchan starrer Guzarish besides movie Harry Potter and the Deathly Hallows Part 1 in 3D. December will see Farah Khan's Tees Maar Khan starring Akshay Kumar.

Kareena’s no competition: Ash


As per recent reports, Bollywood hotties Aishwarya Rai Bachchan and Kareena Kapoor are competing with each other for the No. 1 spot. However, Ash rubbishes the reports as pure rumours. Interestingly, both the divas have their next biggies 'Action Replayy' and 'Golmaal 3' releasing on the same day. 

Thus, questions about the competition for the No. 1 spot were inevitable. When posed with such a query recently, Ash laughed it off and replied, "Do you think so? I never worked like that. Never felt any competition or followed any." 

She further explained that she never planned her career with an agenda to become No. 1 in Bollywood rather believed in giving her best to the films and characters in hand. "I never planned my films; I don't think we can do that," said Aishwarya and pointed out, "I made my debut with a regional film 'Iruvar' opposite Mohanlal. I worked with Shah Rukh for the first time as a sister in 'Josh'. I chose my path. I never thought or was concerned about competition. And if you ask me about being the highest paid actress in Bollywood, I think you get what you deserve." She concluded. 

We wish Ash all the best for her film and hope she doesn't cross the thin line between confidence and overconfidence. 

“Jhootha Hi Sahi” faring better than “Rakta Charitra” at Bollywood box office

While "Rakta Charitra" may have scored over "Jhootha Hi Sahi" during the opening weekend, the latest verdict from Bollywood says that the John Abraham starrer has acquired extra notches over the last few days, so much so that the total collections from "Jhootha Hi Sahi" have gone past that of "Rakta Charitra"! Media reports claim that while the RGV production did well down south, Abbas Tyrewala ruled in the north.
With three films releasing on the same Friday, a cut-throat competition was on its way. And while critics have vehemently slammed Mallika Sherawat's "Hisss" act, it has not been too bad for either Vivek Oberoi or John Abraham. But while the Ram Gopal Verma production attracted more attention because of the violence projected in the film and the political hiatus surrounding its characters, Abbas Tyrewala has surely proved himself as the tortoise who ultimately wins the race.
"Jhootha Hi Sahi" had garnered a total of Rs. 1.5 crore on the first day of screening, a paltry sum when compared to the huge budget with which the film was made, but nevertheless things have been improving over the past few days. "Rakta Charitra" on the other hand, got a collection of only a crore on the opening day. Both films